S&X Media
In 2007 we began to see a real rise in graduate interest towards careers in fashion PR. Three graduates went on to work in PR, one at S&X Media after a work placement.
For the graduating year of 2008, we have noticed a very high number of PR companies featuring in the new graduates’ CVs, so this is set to be a growing area of interest.
Paul Phedon, Managing Director of SX-Media, Birmingham’s premier PR company, has regularly visited the course. He was an industry assessor for this 2008 graduating group when, as second years, they completed their industry presentation for The New Balance Perfumed Foot project in 2007. (Paul also helped to provide industry links with New Balance.) He has provided work placements and produced inspiring talks on the marketing of Speedo, where he was previously International Marketing Director. He has also kindly advised us this year for the PR and media content of the programme.
