Samantha Rutter
Project Title:
The Guide to Good Retailing Practice of Petite Ranges
Project Description:
The petite market on the high street is neglected and unglamorous for the High Street shopper across the board! Using visual merchandising and a marketing strategy within a guide book inspired by successful retailers, these practices can be applied to create a better fashion experience for the petite consumer.
Project inspiration:
By my personal frustration with petite ranges in the high street!
Contacts & Mentoring:
* Yasmin Jones - Editor, Petite Personal Shopper (an online magazine)
* Jessica Neville - Senior Sales, Grazia
Work Experience:
* The Couture Company - Pattern cutting and sample machinist for bridalwear
* Rawhide Corsets - Pattern cutting and sample machinist for bridalwear
* Sara Lou Bridal - Sales assistant and visual merchandiser
Ambition:
Visual Merchandiser
three year goal:
Settled in a good role in visual merchandising. I would be prepared to relocate within this time span.
