Hayley Porter
Project Title:
Re-Branding Dorothy Perkins
Project Description:
A brand new image for Dorothy Perkins! A more inviting and fashion orientated store design and promotion, where recommendations have been made directly from catwalk inspirations for a more trend led look and also engages the younger thinking middle-aged woman of today as well as the younger, traditional customer.
Project inspiration:
I have worked in Dorothy Perkins for several years and whilst I love my job, I felt I could add some visual inspiration! I decided to further research, listen to customer opinions and evaluate Dorothy Perkins position on the current high street, believing there to also be a market for the older consumer 40-55, who may well have shopped at Dorothy Perkins in their youth, but I also realised the need for a ‘new look’ across the brand in the process.
Contacts & Mentoring:
* Marie Jones - Head of Design, Dorothy Perkins
* Lizzie Wilson - PA to Brand Manager, Dorothy Perkins
* Kate O’Connor - Buyer, Dorothy Perkins
* Samantha Murray - Creative Department, Dorothy Perkins
* Sally Webb - Store Manager Birmingham
Work Experience:
Dorothy Perkins Head Office, Jersey Department - Buyers Administrative Assistant
Ambition:
To become a Head Buyer within a high profile retailer
three year goal:
To be a well established and successful Assistant Buyer
