Harriette Cates
Project Title:
Fashioning Tesco
Project Description:
A very new concept for the clothing department in Tesco stores. The windows and fashion area have been totally redesigned with a fresh and very fashionable visual appeal to draw more customers and convert those who regularly buy food to also buy fashion.
Project inspiration:
After completing a college project on visual merchandising for Harvey Nichols, I decided to give myself a very different challenge and decided to research the fashion displays of supermarkets and how the consumer buys their fashion in a food orientated environment.
I visit Tesco often and became increasingly interested in how I could contribute to Tesco’s fashion offer and increase its profitability through the visual merchandising of its fashion.
Contacts & Mentoring:
Sam Thomas - Ideal Shopping PLC
Work Experience:
Ideal World - Buying Assistant
Ambition:
To be a visual merchandiser
three year goal:
Working and developing my experience within visual merchandising
