Ann-Marie Donald
Project Title:
Maternal
Project Description:
My project examines a viable gap in the market for Coast for an occasional, realistically priced maternity range for their clientele for Spring / Summer 2009. Many of the target market are starting to have children later in life when they are more financially stable, but who want to look and feel fashionable whilst pregnant.
Project inspiration:
Inspiration originated from members of my family who became pregnant and were always moaning that they could never find any party outfits. The high street stores that supplied maternity wear offered clothes always looked too casual and unsuitable for occasional wear.
Contacts & Mentoring:
* Maria Broomhead-Smith - Coast Area Manager, Midlands
* Dionne Marshall - Coast Visual Merchandise manager
* Sandra Clarke - Design Director Coast Head office
* Pansy Hare - Recently new mother
* Sarah Bull - Selfridges & Co Floor Manager (and 6 months pregnant!)
Work Experience:
* Coast - Assistant Manager
* Marks and Spencer - Visual Merchandising Assistant
* Emporio Armani - Senior Sales Assistant
* Oasis - Full-time Supervisor
Ambition:
To become a visual merchandising manager
three year goal:
To expand my responsibilities and prospects within visual merchandising
